Fiksu Joins Adobe Marketing Solution Partner Program

adobe_logoMobile marketing tech company Fiksu has joined Adobe Digitals Marketing Solution Partner Program and will integrate with Adobe in order to deliver mobile campaign performance insights and attribution with Adobe Analytics.

Joint customers of both companies will now have seamless access to a comprehensive, real-time view of mobile and desktop results within a single dashboard, providing marketers with a better view of the entire customer journey.

For marketers, the partnership will remove silos between data, enabling them to understand the way different mobile marketing investments, be they mobile app user acquisition, re-engagement or targeting, affect the larger context of a brand.

“Integrating with Fiksu helps marketers unify and utilise their complete marketing – regardless of whether it is on mobile or desktop – to make more informed decisions, more efficiently,” said Roger Woods, group product manager for mobile at Adobe. “Mobile marketing has matured to the point of being a key component of customers marketing strategies, and we expect this integration with Fiksu will help our joint customers enable a holistic view of their digital marketing efforts.”

The announcement comes as part of Adobes annual digital marketing summit, where it is showcasing a number of innovations across its Adobe Marketing Cloud. Among the advances in technology it has unveiled are new solutions for buying and selling anonymised audience data, improved targeting across multi-screen platforms and a new programmatic buying solution.

The company has also extended Adobe Marketing Cloud to more touch points, including wearables and IoT devices, enabling marketers to bring highly personalised experiences to physical spaces like stores and hotel rooms. A new SDK will let marketers measure and analyse consumer engagement with the Internet of Things, and Intelligent Location capabilities will enable companies to use GPS and beacon data to optimise their physical brand presence.