The Financial Times online readership now predominantly comes from mobile devices, with the proportion of mobile traffic rising as high as 75 per cent at the weekend.

The paper, which has recently launched a new app to take advantage of its increasing weekend audience, has been a leader among print news in embracing the mobile revolution.

Figures shared with the World Association of Newspapers and News Publishers (WAN-IFRA) showed large spikes in mobile readership early in the morning and during the evening as readers commuted, with the morning spike far exceeding the similar rise seen in desktop when readers arrive at work. During the weekend, mobile exceeds desktop views at all times, with Saturday morning mobile views almost matching the weekday morning spikes.

“The trend that weve seen over the last twelve months is a continued increase in the amount of consumption that readers have outside core working hours through mobile devices, said Tom Betts, VP of customer analytics and research at Pearson Professional, speaking to WAN-IFRA. “The proliferation of devices means that people are increasingly reliant on accessing content, using apps, and being connected at all times of day, rather than just when theyre in front of a machine.”

The Financial Times is continuing its push into mobile territory, having just announced it will be bringing its fastFT service to the Samsung Gear S, which will be the only news app featured at the global Samsung Unpacked event in early September.