Find the Perfect Ride with Betfairs Equinder Grand National App
- Thursday, April 3rd, 2014
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Betfair has created a mobile web app called Equinder that pinches the premise of the Tinder dating app and applies it to the Grand National.
Although Im assuming you wont get to meet and snog the horses, they promise that you will “find the perfect ride”.
Users enter personal details about themselves in order to narrow down the choice of horse to back in the hrace tomorrow, before swiping left and right to reject or accept their final match. They are then taken through to Betfair.com to make their bet. 
Sticking with the horse dating theme, Betfair has, quite cleverly, created a horse profile on Tinder offering a free bet to those who see it. The company hopes these efforts will drive sign ups to their site.
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