News aggregator Flipboard has partnered with BlueFocus, a China-based communications services group, to create Flipboard China – in a bid to ‘accelerate Flipboard’s product and advertising business in China’.

Flipboard US and Flipboard China will continue to work together on advertising opportunities, global partnerships, and editorial and user best practices. However, Flipboard China will be able to build its own technology and infrastructure – with BlueFocus helping to develop ‘innovative mobile advertising opportunities for the fast-growing Chinese market’.

“Partnered with BlueFocus, Flipboard is now ready to expand its premium advertising solutions to China while accelerating progress on a product experience tailored for the high-end Chinese market,” said Mike McCue, Flipboard founder and CEO. “We are excited to expand the already excellent team in Beijing and fully empower them to move fast”

Lucia He, VP at BlueFocus, added: “The partnership between BlueFocus and Flipboard will take advantage of the many advertising synergies between the two companies… We believe this will ultimately bring benefits to the joint venture as well as to Flipboard users.”

As part of the venture, the Beijing-based Flipboard executive director Jing Zhao will become the CEO of Flipboard China – where he will head a team of 25 employees.