Paris-based startup Followapps has launched the Followapps Mobile Platform, a mobile application management platform designed to measure ROI on mobile marketing spend.
The platform was showcased at DEMO Mobile 2013 in San Francisco on Wednesday, 17 April. The fully integrated web and mobile SaaS has an SDK that runs on iOS and Android platforms, and links consumers’ mobile app activity with a company’s CRM platform.
“Followapps is a game-changer for Fortune 1000 CMOs,” said Erick Schonfeld, Executive Producer of DEMO Mobile. “It gives them a dashboard for all of their brands’ mobile apps, and gives them a view of their customers’ mobile activity. DEMO Mobile is the perfect forum to introduce this Paris-based company to an American audience.”
Followapps will be opening US offices in Silicon Valley and New York City in June of this year.