FremantleMedia has unveiled Lost in Time, a newly-developed, first-of-its-kind entertainment format using Interactive Mixed Reality on both TV and mobile devices.
The company said the programme is set to push the boundaries of television as we know it by incorporating real-time special effects pioneered in The Matrix that bring a feature film experience to the TV. Lost in Time allows viewers to compete in the show to win prizes through an iOS or Android app in a “first-ever” blending of prime-time TV and mobile entertainment.
Lost in Time follows three contestants as they are transported into different eras, including the Wild West, Ice Age, Medieval age and the Jurassic period, where they compete in a series of challenges against the clock with the aim of winning one jackpot prize.
Viewers can also be taken to the Lost in Time virtual world via a smartphone or tablet app where they are able to play against the show contestants as well as other players from across the country in real-time.
Produced in partnership with Norway-based The Future Group, the initial version of Lost in Time is currently being developed and produced by FremantleMedia Norway for TV Norge and is set to launch in a primetime slot in Spring, 2017. The Norwegian version of Lost in Time will be hosted by Fridtjof Nilsen.
“This newly-developed technology has allowed us to create a pioneering type of entertainment show that truly is at the forefront of future television trends,” said Petter Testmann-Koch, MD of FremantleMedia Norway. “Viewers will see contestants competing in virtual eras in time and get to experience the adventure along the way through the play-along app. We are very excited about this format and believe that it has huge potential with global clients.”