Friendplay has announced the global launch of its mobile-enabled social networking service, Friendplay.com. The service encompasses many Web 2.0 features, including blogging, forum posting, a Friends Referral Program, group creation, live chat, and photo and video sharing. Friendplay.com is also fusing its social networking services into a mobile Instant Messaging (IM) service called Friendplay IM (im.friendplay.com) and conventional WAP & mobile web at: www.friendplay.com.
The service also enables users to manage access levels to uploaded personal information, photos, videos and other content. Privacy settings can be applied for individual photo albums, limiting access to specified users.
Friendplay.com mobile enables users to stay connected on the move, using any Internet-ready mobile phone. Friendplay also has a Friend Finder engine to get more accurate match/friend results based on search criteria, and sends out the Match List to members via mobile.