The Financial Times has launched an iPhone app for the FT Little Book of Business Travel (LBBT). The app is also available for the BlackBerry Bold 9000, and is free to download. It includes insightful business travel content from the first FT LBBT on Beijing, Hong Kong, Macau and Shanghai, published last November.
The iPhone app is compatible with any iPhone running iPhone OS 3.0 and all iPod touch models. It is being promoted through advertising on BBC.com, BBC Mobile and mobile ad networks, as well as on FT.com and in the Financial Times newspaper
The FT Little Book of Business Travel app (is) compiled specifically with the business traveller in mind, says Claire Breen Melwani, Director Luxury Sales, Partnerships and Special Projects Asia Pacific. This is a travel guide with a difference. It is written primarily by FT correspondents who have spent most of their working lives in the cities featured. The app will provide information and articles on business etiquette, plus business services such as local couriers, translators and the best venues for client-focused entertaining.