Mobile messaging service provider Fun Text
has announced the roll-out of virtual gifts on its peer-to-peer
messaging services in the UK and the US, extending the phenomenon of
giving virtual gifts from web-based social networks such as Facebook to
the mobile world. The exclusive content, commissioned by Fun Text from
award-winning mobile production studio Mobstar Media, is now available on major operators such as Sprint, T-Mobile and 3.
We were delighted to team up with Fun Text to create a new messaging
product that hits the zeitgeist of how modern consumers communicate,
says Dan Price, Head of Global Accounts at Mobstar. Were sure that
the gifts will be a great success.
Fun Texts aim is to enable the sending of professionally-created
multimedia content on mobile, which covers more than traditional
greetings cards.
Mobile messaging needs to stay relevant to a generation growing up on
social networks and IM (Instant Messaging), says Fun Text Business
Development Director, James Pycock. With millions of virtual gifts
being sent on Facebook through applications such as The Bakery, we
felt it was time to move mobile on from so-called mcards.
Fun Text also drives rich media messaging through innovative business
models such as the $3.99 (2.15) unlimited MMS sending subscription
available on Sprint in the US. Later in the year, the virtual gifts
service will be opened up to sponsors. Fun Text has a track record in
delivering ad-funded peer-to-peer messaging campaigns for Coca-Cola,
Target and Smirnoff.