Programmatic Lunch

GM expands Maven car sharing service to New York CIty

Tyrone Stewart

General Motors (GM) MavenGeneral Motors’ car sharing service Maven is expanding to New York City – a year and a half after launching it as a curated residential service in the city.

Maven’s New York fleet includes more than 80 vehicles, all featuring 4G LTE wi-fi, Apple CarPlay and Android Auto, as well as 24/7 advisor support through OnStar.  

“Maven’s growth has been remarkable during the past year and a half and I am excited about our continuing innovation and new products we will bring to market,” said Julia Steyn, VP of urban mobility and Maven at General Motors.

“New York City has been part of the fabric of Maven since we launched the brand here in 2015. The addition of Maven City car sharing is an opportunity to showcase what we have learned. We crafted this experience with residents of the city in mind and see this as becoming part of the lifestyle of New Yorkers.”

Maven is now available in 17 cities across North America and offer three products. These offerings include City, an on-demand rental experience; Home, which provides transportation as a services for residential communities and commercial entities; and Gig, which enables drivers the freedom to switch between brands, services and gigs.