Google Revenues Up 12 Per Cent in Q1 2015

Google Logo IRLGoogle has reported revenues of $17.3bn (£11.4bn) for Q1 2015, an increase of 12 per cent year-on-year, and profits of $3.6bn, up 3.8 per cent.

Advertising accounted for 89.9 per cent of revenues during the quarter, totalling $15.5bn – an increase of 11 per cent on last year.

The volume of paid clicks on Google sites grew 25 per cent in Q1, and the average cost-per-click dropped 13 per cent. On Googles network of third-party sites, the opposite was true – clicks fell 12 per cent, while cost-per-click was up two per cent.

On Googles earnings call, SVP and chief business officer Omid Kordestani identified two areas of opportunity for the company going forward:

“First, the shift to mobile, and then the trend of TV budgets shifting to digital,” he said. “Mobile devices are driving the huge shift in the way people consume media. Youve heard about the trends many times. Here is our point of view. As we all know, consumers reach for their phones a lot, and some of these moments matter more than others, like when people are looking for answers or making a decision about what to buy or do.

“People expect to get exactly what they want, when they want it. As a company built on intent and immediacy, thats good news for Google. Our job has always been to connect people with what they are looking for in the exact moment they are looking. Our ad products are a critical way weve delivered the right answers and the right moment, and its something we do really well. Its often more valuable to know someone is shopping for a new SUV than it is to know basic demographic information about them.”