Greystripe Celebrates 99 cent Program Success

Mobile ad network Greystripe has released the results of its 99 cents per download program for iPhone application developers who ran ads for free apps on the Greystripe network.
The program was initiated because many app developers were becoming dissatisfied with mobile advertisings low conversion rates and high prices per download, since they pay for every click in a CPC (cost per click) pricing model irrespective of whether it leads to a download. Greystripes program offered developers a guaranteed cost of 99 cents per download, with no charge for clicks that did not lead to a download.
The 99 cent per download program was offered to the first 200 developers who signed up. Brands included Kraft, the worlds second largest food company; Chorus, an iPhone app developed by envIO; and PlayMesh, which specialises in social gaming on the iPhone.
All campaigns reached their download targets at 99 cents per download, including PlayMesh with its popular iFarm by PlayMesh farm simulation game. The iFarm game received a 56% conversion rate on clicks and Greystripe generated more than 60,000 downloads with the 99 cent download program. During this time, iFarm rose to the number one spot in the iPhones free app ranking.
Its important that our mobile ad network provides an engaging ad format that aligns with our social gaming experience, says PlayMesh Founder, Charles Ju. After signing up for Greystripes 99 cent download program, we noticed the conversion rates on iFarm increase almost immediately.
These results demonstrate the success of our rich media ad formats and the significance of offering a highly interactive experience to our developers, said Kevin Granath, VP of Sales for Greystripe. Were thrilled with the success of the program, and we will continue to offer our developers opportunities to monetize their apps and drive downloads.