Mobile ad network Greystripe says it has seen a 300 per cent increase in bookings for mobile video ads for Q4, compared to bookings in Q3.
The company launched its mobile video ad format in June this year, and now says it has over 30 major brands running mobile video campaigns on its network.
Brands in the entertainment, retail, consumer-packaged goods, insurance, and electronics spaces have all run mobile video ad campaigns with Greystripe, says the company.
Greystripe says it is benefitting from a shift from broadcasting advertising into mobile advertising, and cites the ‘second-screen’ phenomenon – in which TV viewers use their phone or tablet at the same time as watching TV – as a driving force.
Greystripe also says it has achieved good numbers with video campaigns. On average, consumers have watched the entire video ad 50 per cent of the time, with click-through-rates of between 1 and 3 per cent.
“Mobile video ads will be the major growth driver for brand advertising spend in 2012, as traditional broadcast budgets continue to flow into mobile and online screens,” says Michael Chang, Greystripe general manager. “Greystripe is well positioned to take advantage of this video-fueled growth because of a fantastic ad user experience and our ability to serve more full-screen mobile video ads into premium content than any other mobile ad network – over 1bn per month.”