Mobile ad network Greystripe has released ValueClick Audience Mapping, a proprietary targeting technology which bridges online and mobile tracking. The platform analyses hundreds of user attributes and behavioural patterns, including site traffic, clicks and conversions on ads to identify ‘hot spots’, areas with a high concentration of particular audience segments.
“The market is demanding a cross-platform advertising solution. Seeing this opportunity, ValueClick and Greystripe came together one year ago,” says Bill Todd, president of Greystripe parent company ValueClick Media. “Today, we are proud to announce new targeting capabilities that highlight the incredible synergies of the combined companies. This is truly an example where the whole is greater than the sum of its parts.”
Greystripe is also introducing third-party automotive data to its targeting suite, which incorporates data on the make and model of user’s cars to enable further targeting.