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Groupon Customers ‘More Engaged’ on Mobile than Desktop

Groupon apps

Mobile accounted for 55 per cent of Groupon transactions in North America over the four day weekend (29 November – 2 December) which opened the 2013 holiday shopping period.

Groupon also revealed that its mobile customers are more engaged – that is, they make purchases more frequently and spend more – than its desktop-only customers, though it takes on average 30 per cent longer for an app-only user to make their first purchase.

Q3, 2013, saw a record number of app downloads for Groupon – over 9m – helping push its total beyond 60m.

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