Fashion brand Gucci is getting more mobile-friendly, with the optimisation of its website. The optimised site was already available in North America and is now offered in Europe, before being rolled out to the Asia Pacific region this Spring.
Since the initial US launch in December, conversion rates have increased by over 70 per cent and revenue grew almost four times year over year. The mobile site already accounts for 27 per cent of the total traffic and 13 per cent of total revenue.
“Gucci has always prided itself on providing customers with unparalleled shopping experiences, whether in our stores or online. Based on the rapid growth we have seen in mobile purchases it was important for us to create the kind of luxury experience in mobile that we are known for in the industry and that our customers expect from us,” said Gucci President and CEO Patrizio di Marco.
Gucci’s digital teams in Florence and New York collaborated with Brooklyn-based website development agency Huge to create the new mobile site, which is optimised for iOS and Android mobile browsers, the devices most commonly used by Gucci customers.