Andrea Gudmundsdottir, international marketing and PR assistant at Testbirds, argues that a strong user experience is the…
Richard Kenner, co-founder of AdaCore, argues that we should be less tolerant of the software “glitches” and…
Android ended 2013 as the top OS across Europe, the US, China, Australia and Latin America’s three…
Mobile advertising has, undoubtedly, expanded on the global market within the past year, with more companies currently…
There are a myriad of statistics around the purchasing power of women versus men today, but the underlying truth for marketers is consistent: women matter more. This is especially true of the mobile space, where women have embraced the convenience and immediacy of using a mobile device in a retail environment.
According to Venturebeat, more than 50 per cent of Americans own a smartphone, while figures from Apple indicate that 800 apps are downloaded from the Apple App Store every second. Despite these remarkable numbers, our own research reveals that many apps – nearly 22 per cent – are used no more more than once.
This week saw severe weather sweep across southern Britain as the St Jude’s Day storm descended on the UK. The storm, named by The Weather Company’s meteorologist Leon Brown, brought with it a surge of online activity across weather platforms, and demonstrated an evident opportunity for advertisers to reach a highly engaged audience using weather-targeted advertising.
Although the adoption of mobile is relatively slow in the affiliate marketing sector, we are starting to see positive shifts in this area. Recent reports of an increase in traffic to sites via mobile devices is encouraging. Indeed, voucher and cash back sites are seeing spikes in mobile traffic of up to 20 per cent.
Microsoft’s purchase of Nokia comes as no surprise, when one considers how shareholder value has declined under Stephen Elop at Nokia. When Elop got the job, Nokia shares were at €8/share; now they are at €4. Nokia has gone from being the leader in the smartphone market to a bit part actor in a play where mobile operators and end-users have difficulty understanding why they should buy an Microsoft-based device over an iOS or Android one.
Long Term Evolution (LTE) is among the fastest-growing mobile network technologies today, as wireless operators invest to provide the mobile data services demanded in markets around the world. Just three years after the technology was originally deployed, worldwide subscribers to the 4G wireless standard are expected to surpass the 100m mark this year.
Improving the consumer experience has long been every marketer’s key remit, and creating great UX has traditionally gone hand-in-hand with delivering it as smoothly and seamlessly as possible. No doubt this is one of the reasons why the idea of using NFC – Near Field Communication – as a marketing tool is starting to create quite a stir.
Every year that presentation includes the one killer chart for mobile aficionados; the chart that proves that mobile is undervalued and underinvested in by advertisers.
The rise of mobile and the internet have had a considerable effect on the world of retail today. With the number of smartphones globally surpassing the 1bn mark in October 2012, it comes as no surprise that, according to research from Deloitte, half of shoppers say they have bought products from a mobile app, with 57 per cent having checked for stock using a mobile device.
Those of us who have been immersed in mobile app publishing on touchscreens since day one believe it is the future of content. You must creatively present mobile publishing apps that take full advantage of this format. But creativity alone will leave you talking to yourself. You must also leverage left-brain thinking, the polar opposite of creativity – and, for many publishers and editors, the polar opposite of fun.
The rapid growth of social media usage on mobile has become abundantly clear recently. Just looking at Facebook alone, 751m of its users worldwide (around two-thirds of its total user base) now log in to the social network via their mobile phone. In its latest set of results for Q2 2013, Facebook reported that mobile accounted for 41 per cent of its total ad revenue for the quarter, ($656m) compared to 30 per cent ($375m) in Q1 2013.
A considerable proportion of people are colour-blind (about eight per cent of men and half a per cent of women.) Yet, while the evolution of new mobile technologies means that the way we view information changes day by day, few businesses bother to check whether their mobile apps, websites, products, services and other visual materials are accessible to those who are unable to distinguish between certain colours.
According to a study published by Deloitte, 80 per cent of branded apps struggle to get even 1,000 downloads. And yet, according to a different study from Distimo, 92 per cent of top global brands from Interbrand have presence on apple’s app store. This means that just about everyone is trying, but very few are succeeding.
The use of tablets in the enterprise has changed dramatically in recent years. In the beginning, tablets were seen as something of a status symbol in the workplace, primarily used by senior management, giving them the flexibility to present or report from the board room without having to carry a cumbersome laptop.
However, tablets have now become more of a business tool, increasing productivity, while being used in conjunction with the desktop and mobile device.
French creative director Rémi Babinet of the agency BETC says: ‘Advertising agencies are the specialists of the short film. With the multiplication of screens, our expertise is likely to become even more relevant.
Mobile media offer a particular opportunity, because the smaller the screens are, the more attractive short films become.’
This year, superfast 4G wireless services will roll out across the UK, making mobile browsing quicker and more reliable for consumers. With online mobile traffic already experiencing meteoric growth, the arrival of universal 4G represents a step change in the way people access content and services while on the move. It will also further boost the number of consumers looking to take advantage of a faster, more immediate and responsive online mobile experience.
In the past, operator attempts to monetise their proprietary mobile portals were not viewed favourably by subscribers, to put it mildly. In pushing services at end-users, without permission, operators were seen as intrusive, and offering little in the way of a customised user experience.
- Facebook Buys Moves Posted on: Apr 24th, 2014
- Samsung Launches Gear 2 App Challenge Posted on: Apr 24th, 2014
- Mobile Payments on the Up Posted on: Apr 24th, 2014
- du Selects Nexmo for A2P Messaging Posted on: Apr 24th, 2014
- Brightroll Adds Mobile Audience Targeting Posted on: Apr 24th, 2014
- Images Causing Slow Responsive Site Load Times, Trilibis Study Finds Posted on: Apr 24th, 2014
- Facebook Tops 1bn Monthly Mobile Active Users Posted on: Apr 24th, 2014
- Apple Revenues and Profits Up, but iPad Sales Fall 19.6 Per Cent Posted on: Apr 23rd, 2014
- Google to Launch Targeted App Install Ads Posted on: Apr 23rd, 2014
- Celtra Unveils AdCreator 4 Posted on: Apr 23rd, 2014