Harvey Nichols Finally Takes First Step into Mobile

Harvey NicholsHarvey Nichols has launched its first mobile-optimised web experience to complement its new-look website.

The site, built by Manchesters Ampersand Commerce, is rather good looking and goes live with a social campaign – #sheerdelight – and integration with Pinterest, Google+ and email, as well as Twitter and Facebook. Users can create an account or sign in to access cross-platform shopping details and get to the check out more quickly.

Both the deskop and mobile sites offer a new luxury Click & Try service, where shoppers can buy a product from the website and then go in store to try it on accompanied with a glass of bubbly. There is also a fashion emergency button on the mobile homepage that takes you through to the contact page of your closest store, along with a store locator function. Content is broken down into womens, mens, beauty and food for easy navigation.

Although the company embarked on a five-year multichannel strategy back in 2012, this is its first foray into mobile in the UK. The company has a Harvey Nichols Dubai app but has not yet launched one here.

“Harvey Nichols sees the website and its customers’ multichannel experience as a fundamental part of its long term strategy,” Multichannel Director Sandrine Deveaux told Mobile Marketing. “The continuous development and enhancement of our website and digital experience in our stores is now an integral part of our on-going operation. Over the coming months we will be rolling out new features and services which will enhance the experience of our luxury multi-channel shopper.”