Communications group Havas is hoping to strengthen its mobile credentials with the acquisition of Canadian mobile agency Plastic Mobile, creating a full-service mobile agency with practice areas in user experience, design, strategy and engineering.

Plastic Mobile, who focus on app development and mCommerce solutions, will be integrated within Canadas Havas Village offer, which also includes Havas Worldwide, Havas Worldwide Digital and Havas Media.

The combination of units will further the companys mobile and digital capabilities in Canada and the rest of North America, and follows on from the recent restructuring of Havas Worldwides operations in Canada.

“Im thrilled to welcome Plastic Mobile to the Havas Group,” said Yannick Bolloré, chairman and CEO of Havas Group. “Plastic Mobile is the premier agency for mobile and digital needs in the Canadian market. With proven results and savvy business strategies that propel top-tier brands into the fast-paced mobile revolution, this acquisition will strengthen our digital potency and capabilities.”

“As mobile continues along its explosive growth path, our agency recognised that it was the right time to join a large international group in order to continue our development and attract more Fortune 500 brands,” said Melody Adhami, president of Plastic Mobile. “Being part of Havas will enable us to benefit from the strategic advantages of a world leader in communications and its network of industry experts and global resources.”