Summits Yellow

How's BB10 Faring?

Alex Spencer

Last Wednesday, BlackBerry officially pushed BB10 out into the world, with a glitzy live-streamed launch event, showing off the OS's features and not a few surprises. One of the two handsets unveiled at the event, the QWERTY-less BlackBerry Z10, is now available in shops in the UK. So how's it doing?

Rather well, according to BlackBerry UK MD Stephen Bates. Speaking at the BlackBerry Jam event in Amsterdam, Bates didn't share any figures, but said sales of the Z10 have “exceeded all of our launch partners' expectations”, and the handsets were in fact selling out in certain key retail locations. Of course, it's in BlackBerry's interest to paint a positive picture, but other sources have been backing this up. 

Investment firm Jefferies & Co estimates sales of the Z10 to be 'at least several hundred thousand units' in the UK over the launch weekend, with Carphone Warehouse seeing the devices selling out on a widespread basis and EE, O2 and Vodafone seeing 'robust demand' in their stores. And it's not just the UK – according to its channel checks, Jefferies & Co says the pre-orders in the United Arab Emirates and Canada have been 'solid' so far. 

Perhaps most impressively, those pre-orders aren't just coming from die-hard BlackBerry users. According to Todd Coupland, managing director at Canadian analyst CIBC50 per cent of Z10 preorders in Canada have come from current Android and iOS users.