While most brands and marketers are now aware of the importance of mobile, those on the cutting edge are already moving forward to the next level of connectivity. Our homes, journeys and work places are filling up with new digital platforms, from smart TVs and the connected car to enterprise IoT devices and voice-controlled assistants.
Today there are multiple ways for brands to engage and connect with consumers across a range of platforms and devices, and this trend will only grow as more people adopt these new technologies.
Our Connected Consumer Summit is all about exploring these challenges and opportunities, looking at the potential for reaching the always-on consumer, as well as the barriers that need to be overcome to ensure that every touchpoint and interaction is timely, relevant and context-appropriate.
The help explore these topics, we'll be joined by a range of experts in the area including Tony Maile, European retail leader for IBM and Archana Vidyasekar, global research manager from market research firm Frost & Sullivan.
Katherine Walker, head of UK marketing for Hive will explore how British Gas' smart home solution has improved customer relations, while Ilicco Elia and Kenny Davies from DigitasLBi will offer guidance on how the new wave of home IoT can provide brands with vital individual-level data.
Our Summits are an opportunity for brand marketers and tech industry experts to connect and converse, with our roundtable sessions and panel discussions offering attendees a chance to address their concerns when it comes to approaching this exciting new area. Confirmed brand attendees so far include Tesco, Disney, BT, Cancer Research UK, Sky, Sainsbury's, Marks & Spencer, Odeon, Eurostar, Thomas Cook and Ralph Lauren, and the day will provide all delegates with a great chance to network and share their experiences with their peers.
The Connected Consumer Summit takes place on Thursday 16 February at the St. James' Court Hotel in Westminster. Senior brand marketers can register to attend for free here. If you're interested in sponsoring the Connected Consumer Summit or any of our events, email [email protected]