The Institute of Contemporary Arts is collaborating with Sony Ericsson to launch an initiative called All Tomorrows Pictures to help celebrate its 60th anniversary. Members of the public are being invited to take part via a cameraphone competition.
59 high profile names, spanning film, design, art, literature, music, fashion, science and politics, and including Bloc Party, Peter Blake, Chapman Brothers, Alison Goldfrapp, Helena Christensen and Nathalie Press, have committed to produce images for a book and exhibition inspired by the theme of Tomorrow. All images will be taken using a Sony Ericsson K800i Cybershot phone. One member of the public will be chosen to produce the final 60th image for the project. This can be shot on any cameraphone.
The winning participant will get to see their work form part of a visionary exhibition as well as having their image unveiled in a beautifully produced hardback book at a gala charity event, both at Londons ICA.
In addition, the winner will also receive a Sony Ericsson K800i Cybershot phone, a Bluetooth printer, a years membership at the ICA, and a day with a professional photographer to learn tips from a master.
A judging panel comprising Ekow Eshun, Artistic Director of the ICA, John Harber, Managing Director of Sony Ericsson UK & Ireland and two of the 59 contributors will decide upon the all important 60th contribution from a member of the British public.
To enter, simply send your photo, shot on a K800i, via MMS to: tomorrow@ica.org.uk. The competition is open until 2 March. Further information and inspiration for pictures can be accessed via the ICA website.
This competition offers a member of the public the chance to become part of history,  while looking to the future for inspiration says Sony Ericsson UK & Ireland MD, John Harber. The Sony Ericsson K800i is one of the worlds most innovative and feature rich imaging phones, so our creative talent will be well equipped to successfully capture their visions of tomorrow.