IMRG Predicts £100m of Mobile Sales on Christmas Day
- Tuesday, December 24th, 2013
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Smartphones and tablets will deliver £100m in sales on Christmas Day, predicts IMRG, and over £140m on Boxing Day.
According to the IMRGs benchmarking data, mobile now accounts for an average 38 per cent of total visits to retail sites – but on these two days, the channels share of sales will be closer to 27 per cent.
“Mobile device usage really is changing the way we shop. Online always used to be mutually exclusive and not always consistent with the High Street,” said Andrew McClelland, COO of IMRG. “Smartphones, accounting for 20 per cent of mobile sales on retailers websites, really are helping customers shop whilst on the move. Tablets are also accelerating this mobile change, lowering the barriers to entry, with prices continuing to fall, their design and interfaces being less intimidating and truly being always on so we, as shoppers can now truly shop when-ever and where-ever we want”.
