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Infographic: 86 Per Cent of Mobile Marketers Say App User Acquisition is Top Priority

Tim Maytom

Mobile marketers are optimistic about the future of apps – with 86 per cent of them stating the that user acquisition is a top priority in 2017.

According to research conducted by Dimensional Research, and commissioned by YouAppi, 60 per cent of the ‘327 in-house, agency and ad tech provider mobile marketing professionals’ surveyed are not concerned by or have never heard of app overload.

“The results of the research… clearly show that those in the trenches of mobile marketing are optimistic regarding the future of app marketing when user acquisition is still the leading tactic as well as the one delivering the best ROI and so few are concerned about app overload,” said Diane Hagglund, founder and principal of Dimensional Research.

The infographic below takes a closer look at these findings, mobile video trends, social media trends, and more.