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Infographic: Breaking down clicks and conversions across the mobile gaming world

Tim Maytom

Gaming apps are one of the most-used channels for mobile advertising, and with the growth of video formats, it's important to know where your adspend is having the most effect.

App marketing firm AppLift has analysed data from its platform to provide marketers with information on how mobile video formats perform across various game genres and regions. The data covers five of the largest gaming markets globally, and includes insights like the fact that while the US outperforms South Korea in terms of click-through-rate (13.7 per cent versus 3.9 per cent), those clicks are actually worth more in Korea, with a conversion rate of 1.7 per cent compared to 1.2 per cent in the US.

You can find this fact and many more in the infographic below: