Infographic: Fashion Fans Spend a Fifth More on Mobile

With London Fashion Week kicking off tomorrow, the IAB and Millennial Media have partnered for research into the mobile behaviour of fashion followers in the four cities where the events are held: New York, London, Paris and Milan.

According to the research, these fashionistas spend 20 per cent more than average when making purchases on their mobile devices and, in the UK, are 19 per cent more likely to be on their smartphone than the average user.

You can see the full infographic below.

Millennial