Summits Yellow

InMobi to Sell MocoSpace Inventory

David Murphy

Mobile ad network InMobi (formerly mKhoj), has announced a partnership with mobile social network MocoSpace, which will see InMobi selling MocoSpaces mobile inventory across 10 countries in Asia, Africa, the Middle East and Europe. MocoSpace is one of the leading mobile social networks, with over 6 million registered users and over 1 billion monthly page views.
We selected InMobi as our first choice for an ad network in these international markets, because their focus provides a better overall user experience and increases our revenue, says MocoSpace CEO Justin Siegel. InMobis new data infrastructure offers outstanding ad response times that have exceeded our expectations and set a new bar.
Anne Frisbie, Head of North America at InMobi, says that MocoSpace offers unique inventory for the companys advertisers in both the APAC region and Europe.
They were also our first publisher to launch from our new US data infrastructure, which has enabled us to provide them (with) exceptional ad response times, says Frisbie. Our partnership with MocoSpace underscores our strong local monetization capabilities in international markets, where we lead as the primary mobile advertising network.