Innovid Partners with DoubleVerify to Prevent Video Ad Fraud

INNOVID LOGOInnovid has partnered with DoubleVerify to ensure its video ad tech is free from brand safety violations, fraud and non-viewable ads.

The cross-platform video ad server will now now be able to evaluate each ad slot in real time to see if it meets the brand’s campaign delivery targets. If the impression doesnt meet the criteria, the system will block the ad from serving.

“Video is a rapidly growing sector of digital media, and weve seen a higher demand from buyers requesting verification and transparency across their video campaigns,” said Matt McLaughlin, COO at DoubleVerify. “With fraud rates in video two to four times higher than in display its imperative that there are solutions in market to prevent the bad actors from further impacting the ecosystem.”