Programmatic Lunch

Instagram adds polling feature to Stories so users can get their followers' opinions

Tyrone Stewart

Instagram polling stickersInstagram has introduced a way for users to get an idea of what their followers are thinking with the roll out of polling stickers.

Polling stickers enable users to ask for the opinions of their followers via a two-option customised poll placed over a photo or video, and see the results in real-time.

To place a poll in a story, Instagrammers have to take a photo or video for their stories, select the ‘poll’ sticker and place it anywhere they’d like on the post. To see the results of their own poll, users swipe up to open the viewers list for that part of the story, and will be able to see here which option received the most votes, and who voted and what option they chose. As with any story, the poll and the results will disappear after 24 hours.

On top of the polling stickers, Instagram has also rolled out a colour picker for text and brushes, and an alignment tool for text and stickers.

When choosing a colour for text or drawing tool, a new eyedropper icon will enable users to select any colour from their photo or video and apply it to the text or drawing tool. Furthermore, on iOS, when positioning text or a sticker on a photo or video, blue lines will now appear to help users place it.