Intel Partners with Fossil for Fashionable Wearables

fossil defenderComputing company Intel has announced it is partnering with lifestyle and fashion brand Fossil to produce a new series of wearable technology.

The partnership will focus on identifying, supporting and developing the emerging trends in wearable technology, working together to produce products and technologies for the fashion-oriented consumer. Fossils experience in watch and fashion accessory design will augment and support Intels technology knowledge.

In addition, Fossil Group will work with Intels global investment organisation, Intel Capital, to pick out co-investments in emerging technologies that will enable to two companies to accelerate industry innovation and stay at the cutting edge of the wearable consumer trend. Intel Capital has already invested in a wide range of startups in the wearables market, including Thalmic Labs and Basis.

“We are very excited about collaborating with Intel and working to develop the next innovation in the emerging wearable technology space,” said Kosta Kartsotis, CEO of Fossil Group. “Combining our fashion lifestyle brands with Intels expertise in technology, hardware and innovation will position us to be a leader in this segment.”

“The combination of Intels technology and Fossil Groups ability to design innovative fashion accessories and to create, market and distribute globally is why we are confident about this initiative,” said Mike Bell, vice president of Intel and general manager of the new devices group. “We are focused on identifying trends and emerging uses of technology and accelerating wearable technology innovation worldwide.”