Interstitials Account for 70 Per cent of Global Ad Spend, says AppFlood

Mobile ad formats be revenue App floodInterstitials make up 70 per cent of ad spend on AppFlood’s network worldwide, according to the company’s quarterly analysis for Q1 2014, with banners representing just 1 per cent of spend.

Spend on interstitials has actually declined beach month during the quarter and is being replaced by rich media ad units, which now make up 11 per cent of spend. Ad revenue for each of these formats reflects this shifting importance. eCPM meanwhile rose to $0.97 during the quarter, while CPI prices declined to $0.30 after the big holiday season.

The company’s analysis of big ad spending nations finds that 68 per cent of China’s advertising budget is spent outside of the country – the largest share going on inventory in the Middle East, which is touted as the region to watch. The US, by comparison, spends 62 per cent of its ad budget, within its own borders.

Europe accounted for 26 per cent of global ad spend, 20 per cent of mobile traffic and 30 per cent of app installs.