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Guest Column

Keeping it Legal
Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile apps
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Interviews

In Demand
David Murphy talks to Ramy Yared, MD of mobile advertising firm, Adsmobi
Reality Check
Kirsty Styles speaks to Zappar founder and managing director Caspar Thykier about what the company does, whether AR can move beyond being perceived as a gimmick, how he sees other companies in the space, and whether 2013 will be the 'Year of AR'
TV is Dead - Long Live TV
Last week, video ad network YuMe revealed that UK mobile video revenues have increased by 580 per cent in 2012 - we spoke to Ed Haslam, senior VP marketing
Hotshot
David Murphy talks to Niko Ruokosuo, CEO of crowdsourced photography app, Scoopshot
Analytical Animal
David Murphy talks to OtherLevels CEO Brendan O’Kane about the company’s focus on messaging analytics
Video Revolution
David Murphy talks to Unicorn Media chairman and founder, Bill Rinehart, about the company’s OnceLIVE mobile video ad-serving solution
On Demand
David Murphy speaks to Adfonic's Paul Childs about its move into the DSP space
Mobile Advertising Made Simple
David Murphy talks to Guy Cookson, co-founder of Azullo, about the company’s deceptively simple mobile advertising solution, Respond
Apps for Good?
Bob Schukai, head of mobile at Thomson Reuters, tells Kirsty Styles about his work with young people at Apps for Good
Advertising Gets Smarter
Andy Penfold talks to the men behind Adfonic on how to stay competitive as mobile advertising grows
Being Specific
David Murphy talks to Specific Media UK country manager, Paul Oronoz, about the company’s ‘Householding’ media-buying solution
Seven Up
As the company unveils its rebrand from YOC to Sevenval, Mobile Marketing talks to joint UK managing directors, Tom Laband (l) and Michael Alexander
In Conversation With Celtra
David Murphy talks rich media mobile advertising with Celtra's general manager, Europe, Jonathan Milne
Mobile Marketing Live: Interview with M&C Saatchi's James Hilton
Listen to our podcast, and find out what James will be speaking about at our event on 1-2 October
Social Networking
Kirsty Styles speaks to Barry James, founder and CEO of AngelRevolutions, about the Zapifi app, which hopes to make the business card obsolete
 

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