iOS devices now account for 63 per cent of impressions on Velti’s network, meaning Apple has regained market dominance after falling behind Android in 2011. According to the State of Mobile Advertising 2012: Year in Review report, Google’s OS captured 37 per cent market share of impressions in 2012, down from 53 per cent a year earlier.
In November, the iPad mini saw 20 times more impressions than the Samsung Galaxy Tab 10.1 did all year. While the Samsung Galaxy S3 beat the iPhone 5 for the number of impressions seen in its first month, the iPhone 5, released four months later in mid-September, now has an equal share with its closest rival.
Spain saw the largest yearly growth in mobile impressions, 1,020.7 per cent, significantly more than Russia in second place with 726.7 per cent and Italy at 671.3 per cent. Brazil now leads the world in consumer engagement, with an average CTR of 2.58 per cent, followed by China at 2.40 per cent. Users in developed mobile markets, the report said, are less likely to click, with the UK coming in eighth at 1.67 percent.