Mobile ad network AdMob has released its January 2010 Mobile Metrics Report, which includes a survey of consumer usage and attitudes across the Android, iPhone and webOS application platforms.
The survey found that consumers on the Android and iPhone platforms continue to be actively engaged with applications. Consumers who use iPhone and Android devices showed remarkably similar activity levels downloading approximately the same total number of applications and spending approximately the same amount of time using them.
iPhone users continue to download more paid applications, however, with 50% of users buying at least one paid application a month, compared to 21% of Android users. The survey also included consumers on webOS devices, and found that while they were active, they downloaded fewer paid and free applications.
The report notes that the mobile Internet device category has grown rapidly. In July 2009, approximately 12% of requests in AdMobs network came from these non-phone devices compared to approximately 17% in January 2010. The survey asked consumers if they currently own a mobile Internet device or intend to buy one in the next six months. iPhone users showed the highest level of interest in purchasing an iPad, at 16%, compared to 11% of webOS users and only 6% of Android users. Approximately the same percentage of Android users were interested in purchasing the Amazon Kindle as were interested in purchasing the iPad.
Highlights from the survey and the Report include: