Jacobs Creek has launched Premium Drinks, a iOS and Android app which rewards users for purchasing its wine.

Users are able to scan their store receipts, which are then validated using ScanZap technology, in order to access vouchers, offers or other rewards. Alongside the apps release, Jacobs Creek is introducing a promotion for its Twin Pickings range: the first 4,000 customers to purchase a bottle will receive a voucher to spend at online fashion store The Iconic. 

“The launch of the Premium Drinks app opens up so many exciting opportunities for us to engage with and deliver unique offers to the palm of our customers hands. Whether its a competition entry or update to a loyalty program, the scanning technology of the app verifies sales receipts and delivers results within one minute,” said Anne Martin, marketing director of Pernod Ricard Winemakers.

“From researching prices, downloading shopping apps and reading product reviews, we understand the role smartphones take during the pre-purchase stage. With this app, we are extending the role of smartphones post-purchase, with appealing and hassle-free customer benefits.”