The platform, which uses a drag-and-drop interface, is designed for use by agencies and small business affiliates without any coding skills. The resulting HTML5 sites can incorporate rich and interactive content, and navigation features including scratch, shake, and rotate.
“Imprego is the first hosted, self-service platform to bring full rich media interactivity to mobile landing pages — particularly addressing all tablet templates,” said justAd CEO Yariv Erel. “And as mobile levels the playing field, so are we, because for the first time, small businesses will have the same rich media platform that large agencies use for creating their own mobile landing pages.”
Imprego also includes hosting options, and justAd’s custom rich media ad creation, as well as integration with Google Analytics and a heat map which visualises how users viewed the sites.