DMEXCO

jusTap! Launches jusPocket! NFC Couponing Engine

Kirsty Styles

jusTap! has unveiled the latest addition to its NFC portfolio, the jusPocket couponing platform, which enables brands to run multiple mobile coupon campaigns in real-time.

Brands can create, edit and distribute mobile vouchers for use on transactions, promotions and ticketing campaigns and then monitor the success of their campaign using the jusTap! Mobalyse analytics engine. The validation and redemption engine can be integrated with POS systems or accessed via a web browser.

Customers download the NFC coupons from a jusPocket! brand campaign, while people without these handsets can access QR code, short URL or missed call-enabled coupons.