Advertising automation platform Kiosked has launched a new ad format at Cannes Lions, claiming to be the world's first programmatically traded 360-degree ad unit, which can produce virtual reality-style brand experiences at scale.
The 360 Panorama unit offers publishers and brands the ability to extend virtual reality and 360-degree video experiences to consumers through a variety of methods, including native, interstitial, in-image and rewarded video, all of which can be expanded to full screen and engaged with using mobile's unique native features.
"The demand for Kiosked's immersive panorama ad units is astonishing as the appetite for delivering richer creative experiences continues to grow," said Antti Pasila, chief strategy officer and co-founder of Kiosked. "Our Kiosked launch has exceeded all expectations, and our participation at Cannes will enable us to connect with the smartest minds in the ad world to further improve the ultimate user experience."
Kiosked specialises in panoramic ads units, and currently reaches more than 300m unique visitors a month with 4bn monthly impressions, working with premium publishers like Forbes, IDG and About.com. The new ad format is designed with high-involvement categories in mind, such as airlines, hotels, tourism, events and automotive.
"The interest Kiosked is seeing here at Cannes is an important step in paving the way for immersive 360 panorama advertising," said David McGrath, managing director of Kiosked and co-chairman for the Data Council of IAB Singapore. "The ad unit has been immediately accepted by world class publishers, and brands love that the programmatic panorama solution delights and more effectively engages their viewers."