Kochava, the mobile attribution, analytics and optimization firm, has announced the integration of a number of push and in-app messaging providers with the Kochava Adapter Framework. The partner integration include Appboy, Leanplum, Localytics and Urban Airship. Kochava said it designed the Adapter Framework to support its customer’s desires for an omnichannel view of both user acquisition and user re-engagement efforts in a single dashboard.

Re-engagement of existing users is fundamental to mobile marketing success, and the Kochava platform has always allowed marketers to identify existing high-value users and trigger new targeted acquisition campaigns at the right moment. With the addition of push and in-app messaging integrations, the Kochava Adapter Framework now enables marketers to automate their mobile marketing campaigns and analytics through Kochava’s partners and track and understand how their messaging engagement and re-engagement efforts are attributable to their overall mobile media spend.

Using the Kochava platform, marketers can create, track and optimize a variety of new campaigns beyond their initial user acquisition campaign to increase the overall lifetime value (LTV) of their existing users. With the announcement of push and in-app messaging integrations, this class of campaign can now be tracked and attributed alongside all of a mobile marketers’ other campaign data, including email, mobile web and app media spend.

This latest addition to the Kochava Adapter Framework brings push and in-app messaging reporting to the Kochava platform so that events such as uninstalls and app deletes can now be used as event triggers to launch ad campaigns in real-time.

“Instead of buying a messaging technology company, or attempting to build out these key marketing capabilities ourselves, Kochava has taken the position that we want to leverage the investments that our customers have already made and empower them to employ the push and in-app messaging tools that best serve their specific needs,” said Kochava CEO, Charles Manning. “By partnering with the best push and in-app messaging providers, and coupling these technologies with the Kochava dashboard, we are providing marketers with the most comprehensive and unified perspective on attribution across channels and audiences.”