Pop Star Kylie Minogue has launched her cross-platform social network, Kylie Konnect. Kylies record label, Parlophone, has worked with New Visions Mobile, to create the application, which enables the singers fans to create their profile, upload images and blogs and connect with other Kylie fans across the globe via their mobile or web browser, in a seamless user experience.
Kylie Konnect is for new and old fans alike, says Dan Duncombe, Head of Digital at Parlophone. They can link directly to Kylies profile, leave their blog, upload photos and share their experiences with other Kylie fans. Kylies blog will regularly be updated, offering exclusive music, news, tour information and more, with fans able to download exclusive behind the scenes footage and have a chance to win money cant buy prizes.
Social networking via mobile has gained real momentum in the past 12 months with increasing numbers of people accessing their accounts while on the move, New Visions notes. However, a global recording artist creating their own social networking brand is a first.
Kylies new album X is due for release on 26 November. Her single 2 Hearts was released digitally yesterday and goes on sale physically on 12 November. Fans around the world can access Kylie Konnect at www.kyliekonnect.com either through their mobile or web browser, join the network and download mobile content such as full tracks and realtones. Kylie Konnect will allow fans to create a profile, create blogs and
upload images directly from the handset, via PC and MMS, add their
friends, or leave guestbook entries for other fans. Kylies own profile
is automatically added as a friend to anyone that joins the network.
Weve developed OurTribe which is a user generated content application integrated into our existing WAP platform, says New Visions Mobile Director, Julia McNally. Whilst other social networking sites allow fans to create their own profiles online, sideloading images and video from their phones to the PC, OurTribe allows users to create and manage their pages directly from their mobile handset. Its extremely exciting for us to launch this with such a big name artist as Kylie.