Programmatic Lunch

LaLiga Prepares for Facebook Live-streaming

Tim Maytom

w_900x700_15143518real-sociedad-athletic--071The premier Spanish football division, LaLiga, is set to become the first major European league to live-stream a competitive football match on Facebook later this week, as it teams with Grabyo to broadcast the game between Atletico Madrid Women and Athletic Club Women.

The match between the two top flight teams from the Spanish Women's First Division will be broadcast on 28 May, and will be available in television quality around the world, with no geoblocking in place, enabling international fans and ex-pats to enjoy the game live.

LaLigo's partnership with Grabyo will extend beyond the match, and will see the live-streaming startup distributing short-form clips across social media for the organisation. The two companies previously partnered for the LaLiga4Sports initiative, which helped boost the number of fans following the league's Facebook page by 58 per cent.

"Live-streaming is the most important trend in social media this year, and LaLiga broadcasting a competitive fixture to Facebook is a great example of a major sports rights holder using the reach, engagement and viral distribution on social media platforms to distribute their content," said Gareth Capon, CEO of Grabyo.

"The global shift towards fans consuming content on their mobile devices is driven by social platforms with video driving greatest engagement for fans around the world. Consumers have smartphones within arms reach 24 hours a day, no other platform offers this opportunity for reach and viewing across all demographic groups."