Over the last 12 months, mobile wallets have entered the mainstream with the introduction of solutions such as Apple Pay, Android Pay and Samsung Pay. These platforms are changing how we interact with our phone by implementing mobile wallets with features that go beyond storing credit card information, enabling consumers to store, save, share coupons, boarding passes and rewards.

On Tuesday, 1 December at 15:00 GMT, Mobile Marketing is hosting a webinar in association with Urban Airship, entitled Mobile Wallets: The Next Big Mobile Channel. The webinar will explain how businesses can deploy a mobile wallet as a highly effective way to interact with their clients. We will share the latest data and best practices on sustaining mobile engagement through digital wallets, and innovative use cases from B2C and B2B companies that go beyond mobile payment.

In the webinar, you’ll hear from Judy Chan, a senior product marketing manager, supporting Urban Airship’s Wallet Studio solution, and from Jonathan Rueda, Urban Airship’s mobile wallet strategist and resident mobile wallet expert. Both are passionate about the potential of mobile wallets to play at the heart of a brand’s digital strategy.

They will explore the mobile wallet opportunity and explain how to turn mobile wallets into an on-going mobile engagement channel; and how to use them to drive higher efficiencies and lower your marketing costs. They will also explain how brands can get started with a mobile wallet, even without an app.

The webinar is free to attend, and everyone who registers will receive a link to a recording of the webinar after the event.

Click here to register for the Mobile Wallet webinar today.