LinkedIn has launched its latest social campaign – #TheTeammates – on TikTok in the UK. The campaign, created by VCCP, aims to help people just entering the workforce find their way with the help of LinkedIn’s trusted “teammates” – local cohorts of TikTok creators who will share career advice, spark conversations around topics such as mental health and diversity and inclusion in the workplace, and provide an honest and light-hearted take on UK work culture. 

#TheTeammates has been developed to equip LinkedIn’s audience with the support, advice and encouragement they need to navigate the world of work. The campaign will also roll out across France and Germany later this month, and Australia and Brazil early in the new year.

 LinkedIn’s UK #TheTeammates are:  

• Jay Beech
• Max Klymenko
• Benjy Lookbook
• Megan Bolton
• Henry (aka @thatcorporatelawyer)
• Oliver Carter
• Ali O’Driscoll
• Yassmin Abdel-Magied

“The world of work is changing quickly and helping people adapt has never been so important,” said Conor Bolton, International Head of Social Media at LinkedIn. “This particularly applies to young people just entering the workforce who are finding their feet in a hybrid world and need some extra support. LinkedIn’s TheTeammates campaign does exactly this – our local cohorts of TikTok creators will share engaging content to give people the help, encouragement and laughs they need as they find their way. LinkedIn’s #TheTeammates embody your perfect team – they lift you up when you’re feeling down, offer advice that genuinely helps, make you laugh when you’re having a bad day, and most importantly, they have your back.”