Mobile video platform LoopMe has integrated with Adsquare, a mobile data exchange, to combine AI and location data for mobile video marketing campaigns.
The integration will enable LoopMe’s clients to use mobile video advertising to ‘seamlessly complement their DOOH campaigns’ – by enabling them to retarget users to create a personalised advertising experience.
“Adsquare and LoopMe’s integration allows advertisers to precisely target audiences and locations for their mobile video campaigns.” said Stephen Upstone, CEO and co-founder of LoopMe. “The campaigns that we’ve help run already have been highly effective and exceeded benchmarks when AI was implemented. We were able to pass back to the client, the Advertising IDs of users who had the brand’s app installed, which meant they can measure any uplift in purchases and determine ROI.”
LoopMe uses AI ‘to optimise in real-time based on each individual campaigns’ KPIs as VCR and CTR, but also brand metrics’.
Tom Laband, CEO & Co-Founder of Adsquare, added: “The combination of adsquare's data exchange and LoopMe’s AI optimisation, creates a whole new range of mobile marketing opportunities. Mobile data allows advertisers to target exactly the consumers they want to reach – in the crucial mobile moment.”