LoopMe Signs Mobile Video Deal with Three App Developers

loopmeMobile video DSP LoopMe has signed partnerships with three of the largest global app developers, Baidu, Cheetah Mobile and Sungy Mobile, to supply its native video ad formats to a global audience.

The London-based startup now has partnerships in place with seven of the top 10 global app developers to provide mobile native video advertising, including Facebook, Google, Microsoft and Outfit7, giving it access to apps with over 10bn global downloads.

The firms native ads are specifically designed to fit into an apps interface, making them less obtrusive to users and more likely to be engaged with, and by utilising mobile video, drive conversion rates up to 100 per cent higher than static formats.

“These are significant partnerships and a major milestone for LoopMe and the mobile advertising industry by enabling native mobile video on the top global apps by volume of downloads according to App Annie,” said Stephen upstone, CEO and co-founder of LoopMe. “LoopMes vision is that mobile video becomes ubiquitous with native, full screen and pre-roll video ads bought programmatically from LoopMes platform.

“With this vision, the largest reach of global consumers, the most advanced data targeting and machine learning based optimisation become increasingly critical to advertiser success.”

“Given the size of our global mobile advertising footprint and the potential opportunity for video, working alongside a strong partner like LoopMe will enable us to open up new video advertising revenue streams from brand and performance advertisers,” said Patrick Zhu, COO of Sungy Mobile. “Its a win-win situation.”