Programmatic Lunch

Lyft begins its international journey, making Canada its first stop

Tyrone Stewart

LyftLyft has taken its first steps toward international growth and taken a leap north of the border to bring its ride hailing service to Canada.

The first city outside of the US to gain access to Uber’s rival is Toronto, Ontario. Although the company hasn’t yet revealed an actual launch date, it says it “will be around to help ring in the holidays” so expect the service to be up-and-running in the Six – as the famous Torontonian Drake would say – very soon.

“From brunch in Bloordale and belly laughs on Mercer St to polishing off some late-night poutine at your favourite burger joint out in Woodbridge, we know Toronto is the place to be,” said Lyft in a blog post. “Wherever we are, we know it matters how you get there, so we’ve got our toques on and we’re ready to take off.”

Lyft recently raised $1bn in a funding round led by Alphabet’s growth investment fund, CapitalG. The round brought the ride hailing firm’s post-money valuation up to $11bn. The move into Toronto is Lyft’s first utilisation of the funds to expand internationally.

There have also been reports in the last few months that Lyft is edging toward becoming a publicly traded company as early as next year