Madonna Debuts Video on Snapchat

Madonna is, as both this picture and her Snapchat debut illustrate, incredibly in touch with the youth of today
Madonna is, as both this picture and her Snapchat debut illustrate, very much in touch with the youth of today

Madonna has become the first pop star to premiere a music video on Snapchat.

The video for upcoming single Living for Love is streaming via the apps Discover feature, which launched last month, before it is available anywhere else.

Discover presents editorial content in a variety of channels from the likes of CNN and The Daily Mail. Living for Love is available through the companys own Snappable channel for a 24-hour period before – in trademark Snapchat fashion – disappearing.