Magazine says Hello! to AR

Hello! is the latest magazine to bring AR to its pages, with a 3D sculptural photograph of Take That frontman Gary Barlow on its front cover – and its very own iOS and Android app. The Hello! 3D app, designed by Digicave and utilising Qualcomm’s Vuforia AR platform, has been launched to accompany the Jubilee issue.

With an app set up ready, it looks likely that Hello! will be doing more in the AR space in the future.

“This type of sculptural photography is set to revolutionise the publishing world,” says Hello! editor Rosie Nixon. “I am thrilled to be at the cutting edge and leading the way. I hope our readers will enjoy this added bonus – the opportunity to get up close with our cover star Gary Barlow, happy and glorious as if on the Buckingham Palace balcony in true 3D!”

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