Summits Yellow

Manchester City uses data to deliver personalised fan engagement platform

Tyrone Stewart

Manchester City CityzensManchester City Football Club has launched a digital fan engagement platform that harnesses the power of data to deliver tailored experiences for users.

The Cityzens mobile-first platform, integrated within the Man City website, gives fans new ways to get involved with the club such as deciding on man of the match, share opinions with other fans through Cityzens Voice and getting involved in volunteering opportunities.

The fan portal for the two-time Premier League champions will also provide a history of the club, suggest venues for fans around the world to watch City games, and provide competitions and rewards – including money-can’t-buy experiences, first-to-know of developments, 10 per cent off first retail purchase online, and more.

“Our mission is to bring people together and empower better lives through football – technology helps us to do this on a global scale,” said Ferran Soriano, CEO for City Football Group.

“Smart data will enable us to truly understand and react to the behaviours of our Cityzens. We will connect and engage with even more supporters than ever before in an authentic and meaningful way.

“This development helps us in the journey to be a global community Club in the 21st century.”

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