KPCB partner Mary Meeker’s annual Internet Trends reports have become legendary in this industry. Look through any given conference presentation and the chances are you’ll find one graph drawn from the stats-rich font of Meeker.
At the D11 conference yesterday, Meeker presented her latest report, and it’s as packed with handy facts and figures as ever. You can view the full 117-slide presentation at the bottom of the post, but we’ve gathered together some of the mobile highlights in easy-to-read bulletpoints:
- Mobile traffic made up 15 per cent of global internet traffic in May 2013 – up from 10 per cent in May 2012, and six per cent in May 2011.
- 88 per cent of smartphone OS market share is accounted for by US companies – Apple, Google, Microsoft – compared to just five per cent six in 2005.
- The top five countries by number of smartphone subscriptions are China (with 354m subs), the US (219m), Japan (94m), Brazil (70m), and India (67m).
- The top five by proportion of smartphone subscriptions are Japan (76 per cent of all subs), Korea (67 per cent), Canada (63 per cent), Australia and Sweden (both 60 per cent).
- The combined number of Chinese iOS and Android users surpassed the US in Q1, 2013 – two years earlier, the number in the US was around 50 times higher than China.
- Mobile makes 22 per cent of total media consumption time in China – and just 12 per cent in the US.
- Mobile internet access surpassed PC in China in Q2, 2012.
- In Q4, 2012, 75 per cent of Chinese people internet users access the mobile web (up from 28 per cent in Q2, 2007), compared to 71 per cent on desktop (down from 96 per cent in Q2, 2007).
- Scanning of QR codes has quadrupled year-on-year in China, with coupons, tickets and loyalty cards the most common use case, making up 42 per cent of all scans.
- In South Korea, search queries from mobile devices surpassed PC in Q4, 2012.
- 45 per cent of Groupon transactions come from mobile – over triple what it was two years ago.
- For music streaming service Pandora, connected devices (such as cars, TVs, and household appliances) are set to surpass PC usage in the next two years.